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Industry pilot gives digital media suppliers IP rights

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Digital media suppliers will retain intellectual property (IP) rights from work provided to the public sector as part of an industry-lead trial.

According to the National Endowment for Science, Technology and the Arts (NESTA), the new initiative will test whether allowing digital agencies to retain a proportion of their IP, in projects created for public clients, would create a ‘win-win’ model.

Organisations commissioning projects, such as new websites, animations, mobile applications, software developments or new technologies, have already been invited by NESTA to test the economic and social impact of digital media companies retaining some intellectual property (IP) rights.

NESTA has been instructed under the government’s Digital Britain report to construct a simplified IP rights framework regarding public projects and will release six frameworks as a means of testing new ideas.

Frameworks include allowing public organisations to offer their supplied products for re-use and development under standard, non-exclusive terms, or suppliers licensing their third party rights to public organisations, again on a non-exclusive basis.

Jon Kingsbury, Director at NESTA, said earlier this month: “Smarter public procurement of digital media may be a good way of helping the digital media industry as well as encouraging better proposals from suppliers. This project, coupled with the release of public linked data, could help the UK develop some new world-class online experiences.”

Changes to the IP arrangements will not produce legislative amendments, according to NESTA, as frameworks will only alter contractual terms in public and supplier agreements.

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Written by Andrew Hodges

December 29, 2009 at 4:42 pm

Posted in Comment, LinkedIn

Tagged with , , ,

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